Premium, toxin-free materials
Soft leathers, breathable textiles and water-based finishes — chosen to meet strict EU and UK safety standards, so what touches little feet is as safe as it is beautiful.
Our story
We're moved by those who move the world.
For over 70 years, we've stopped to put ourselves in the place of children — and asked what would truly be best for them. Not only in the shoes they wear, but in the world they're growing up in. That's the question that's shaped Bibi from the very first pair, and it's why families in more than 30 countries — now including the United Kingdom — trust us with their little ones' first steps.
70+
Years of craft
30+
Countries worldwide
100%
Non-toxic materials
1st
Brazilian physiological footwear pioneer
Our purpose
Doing good, one step at a time.
For over seven decades, we've put ourselves in the place of children and asked what would truly be best for them — not just in footwear, but in the world they're growing up in. That's why every Bibi shoe is physiological by design, made with non-toxic and sustainable materials, and shaped to follow the natural movement of growing feet.
But we don't stop at the shoe. We prioritise a sustainable production chain and fair, transparent commercial relationships at every step. Because caring about good shoes for little feet matters just as much as caring about the ground those little feet will walk on.
Bibi. Doing good, one step at a time.
Watch our story
One minute. Seventy years of care.
Bibi. Doing good, one step at a time.
Recognised around the world
A Brazilian brand chosen by families on five continents.
From Lisbon to London, São Paulo to Sydney, Bibi shoes walk alongside more than a million children every year. Parents around the world trust us for the same reasons: rigorous safety standards, decades of paediatric research, and a craft tradition that doesn't cut corners.
We're proud to bring that same standard to the UK — fully compliant with British and European safety regulations, designed for the British climate, and delivered free across orders over £50.
- Europe
- North America
- Latin America
- Middle East
- Asia-Pacific
Excellence in every pair
Quality you can feel, the moment you hold them.
Bibi shoes are not mass-produced. They're crafted — slowly, thoughtfully, and with the kind of obsessive attention that only 70+ years of know-how can deliver.
Engineered for growing feet
Every Bibi last is shaped with paediatricians, orthopaedists and physiotherapists, then tested at the PUCRS gait laboratory — one of Brazil's leading research centres for human movement.
Built to last, made to play
Hand-finished in family-owned factories, with reinforced stitching, durable rubber outsoles and quality checks on every pair — so first-walker shoes survive everything a curious toddler can throw at them.
Bibi Technologies
Four innovations in every pair.
Decades of research, distilled into the technologies that make Bibi shoes feel like nothing — and protect like everything.
Non-toxic Protection
Safe enough for first-walkers — and first-chewers.
Bibi works hand-in-hand with the Brazilian Leather, Footwear & Components Technology Institute (IBTeC) to monitor every material in every shoe. Only components that meet strict international standards for toxic substances make it into a Bibi pair — so curious little hands (and mouths) are always safe.
- Independently tested by IBTeC
- Compliant with EU and UK child-safety standards
- Water-based finishes and toxin-free leathers
Exclusive Bibi technology
Soft insole. Big difference. Like walking barefoot — only better protected.
Bibi was the pioneer in scientific research on children's footwear in Brazil — and the Fisioflex insole is the result. Ultra-soft and anatomically shaped, it recreates the natural sensation of walking barefoot while supporting the way little feet actually grow.
Drop Bibi — Water-repellent
Little feet stay dry, even on the wettest British days.
The exclusive Drop Bibi Hidro treatment — developed in partnership with technical specialists — repels rain and puddle splashes while still letting sweat escape. The science: sweat molecules are smaller than water molecules, so the treatment keeps water out and lets perspiration through. Dry feet, happy kids, no damp socks.
- Repels rain, puddles and splashes
- Breathable — lets sweat evaporate
- Built for British weather year-round
As natural as walking barefoot
Designed by paediatricians. Tested at a gait lab. Loved by toddlers.
Bibi was the first Brazilian brand to bring together paediatricians, orthopaedists, physiotherapists and footwear designers to study how children's feet grow from 0 to 9 years old. That work evolved the anatomical shoe into the physiological shoe — built to support natural foot development at every age.
- Co-developed with paediatric specialists
- Tested at the PUCRS gait laboratory
- Designed for ages 0–9 across every growth stage
Backed by science
The first Brazilian brand to research physiological footwear.
Long before "child-friendly footwear" became a category, Bibi brought together paediatricians, orthopaedists, physiotherapists and footwear designers to study how children's feet actually grow, move and develop. That research — tested and refined at the gait laboratory of PUCRS, one of Brazil's leading universities — became the foundation of every Bibi shoe sold today.
Crafted in Brazil, made for the UK
Family-owned factories. Seven decades of know-how.
Every pair is still made in family-owned factories in Rio Grande do Sul, southern Brazil — a region with a centuries-old leather and footwear tradition. The same families have been making Bibi shoes for generations, passing their craft from parent to child the same way our shoes are passed from older sibling to younger.
Today, that craft reaches British doorsteps — available across England, Scotland, Wales and Northern Ireland with free UK shipping over £50.
What we stand for
Four values, every single day.
Child-first design
Every decision starts with one question: is this better for the child?
Honest business
Fair commercial relationships across our entire supply chain — no shortcuts, no compromises.
Sustainable supply chain
Responsibly sourced materials and packaging, and a production chain built over seven decades to tread lightly.
Family craftsmanship
Still made in family-owned factories in Rio Grande do Sul, southern Brazil — where Bibi began in 1949.
Every Bibi step is a step toward doing good.
Join families across the UK and around the world who trust Bibi for their little ones' first steps — and every step after.